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SalesFull-Time
Senior Lead Generation Specialist
Marion, OH / RemoteFull-TimeSales$65,000 – $90,000 + performance bonus
About This Role
Drive lead generation campaigns for final expense and healthcare clients. 3+ years in insurance lead gen required.
Responsibilities
- Design and execute lead generation campaigns for final expense and healthcare insurance clients
- Manage targeting parameters, budget allocation, and campaign optimization
- Analyze lead performance data and provide weekly reporting to clients
- Collaborate with account managers to align lead strategy with client goals
- Stay current on TCPA regulations and ensure all campaigns remain compliant
Requirements
- 3+ years of experience in insurance lead generation
- Proven track record of managing campaigns with $50K+ monthly budgets
- Strong analytical skills and proficiency with CRM platforms
- Deep understanding of TCPA compliance requirements
- Experience with final expense, Medicare, or ACA lead programs
Nice to Have
- Experience with programmatic advertising platforms
- Knowledge of DME or auto lead generation
- Familiarity with Salesforce, HubSpot, or similar CRMs